Acknowledging the intricate factors influencing tobacco consumption and its repercussions on public health, PFRI is dedicated to generating insights that can guide evidence-based policy decisions. Utilizing rigorous research methodologies, data analysis, and collaboration with stakeholders, the organization aims to comprehend smoking behaviour patterns, identify significant challenges, and propose effective policy measures. The policy work is specifically concentrating on the habits of smokers in India, Bangladesh, and Nepal. Policy research on the Pricing of Ecosystem services has been practiced based on the wetland ecosystem services in India, Bangladesh and Thailand.